Welcome to Content Creator Corner, a monthly feature by content creators, for content creators (or those aspiring to be)!
These short interviews are a great way to meet other content creators that are actively trying to expand their reach. By following the series (and hopefully participating!), you may discover new potential partnerships. You’ll absolutely be able to empathize with the struggles, celebrate the wins, and learn new tidbits from others who get what you do!
Without further ado, it’s time to introduce the first guest in this series: Sa El!
Content Creator Corner Interview with Sa El
What is your niche(s)?
Insurance, Credit, SEO
What types of content do you create?
I create Definitive Guides, Extended Lists Posts and Detailed Reviews
Why do you create content?
I create content to educate people about topics that are generally hard to understand or topics that could seem a bit boring.
What is your greatest strength as a content creator?
My greatest strength on the content side is that I can take complicated subjects and make them easy to understand. On the marketing side I know how to do all of the on-page and off-page SEO, which is very important when writing content.
What is your greatest opportunity for improvement?
My greatest opportunity for improvement is becoming more educated on specialized insurance products.
Tell us about a time when your content really hit it out of the park. Please be detailed. What was the content? What was the intended result? What was the actual outcome? Why did it perform so well?
My first piece of content really hit it out of the park. It was an article titled “how to get life insurance quotes with no phone calls from agents.” The goal of this content was to educate people how to get life insurance quotes without getting called by 100 agents. It performed well because anyone who knows anyone or who have personally tried to buy life insurance knows that the calls will not stop if you put your information into a quote form. The outcome is that people are able to learn how to get quotes with no phone calls.
Conversely, tell us about a time when your content really missed the mark. Please be detailed. What was the content? What was the intended result? What was the actual outcome? Why didn’t it perform well?
I attempted to create 2 crowdsourced posts at 1 time, one was about potty training a pet and the other was about dealing with a disability. I emailed the disability sites the pet question and the pet sites the disability question. It was a total nightmare and because I made the first mistake, no one would contribute to the content and those posts never were created. The goal of the content was to help pet owners and people with disabilities but a simple error with one line of text messed up the opportunity.
Have you ever had any accidental wins with your content? If so, please tell us about it.
I wrote the definitive guide to RV insurance for a friend of mine who runs a website about RV’s because I don’t sell RV insurance. He is now on page 1 of Google in position 4 bringing in thousands of visits per month from that post. We were both super shocked about it. Now he is looking for affiliate partnerships.
Tell us about a time when someone else’s content made a lasting impression on you. What was the content? What impression did it make? Why?
Neil Patel’s overall content is what brought me into the world of content marketing and SEO. He has tons of definitive guides and content that both reads well and looks amazing.
What are your top tips or best practices for other content creators?
Only write about what you know. If you don’t know what you are writing about, get a real education on it. Write your first draft as if you are talking to your best friend, then fix it up for whomever the content is going to.
Anything else you’d like to share?
You don’t have to be this amazing writer or even enjoy writing to be a great content creator. Writing is just how you convey the idea of the content. The more you do it, the better you will become.
Every Day by the Lake Takeaways
Wow– thanks, Sa, for sharing your insight and personal stories!
My top gleanings from your responses are:
- Really know your market and topic — it will lead to success.
- When juggling multiple projects, be methodical to avoid making mistakes.
- Be conversational in your writing, but add polish when needed.
- Writing is a skill that can be honed.
I wholeheartedly agree with all of these — I’ve seen each one play a factor in my content creation journey!
Thanks again for taking the time to participate in the series!
Reaching Sa El
If you’d like to learn more about Sa or get in touch with him, please use the information below: