Content that Informs

Content that Informs

Good content has a clear purpose.  When your reader knows that they can count on your work to fulfill a need, you’ll have a committed member of your community.  However, if your work is aimless, your readers won’t stay long. Your audience should come away...
Why You Need an Editorial Calendar

Why You Need an Editorial Calendar

Recently, we discussed the importance of creating content. We talked about how good content fosters a deep connection between you and your audience.  It gives your audience so much that when you do make an ask, when you do attempt to make a sale, your chances of...