Content that Inspires

Content that Inspires

What does it mean when something inspires us? Where does the inspiration come from? I gave these questions some thought this week and I realized that I have been inspired in so many different ways during my life. However, when it comes down to it, if something...
Content that Informs

Content that Informs

Good content has a clear purpose.  When your reader knows that they can count on your work to fulfill a need, you’ll have a committed member of your community.  However, if your work is aimless, your readers won’t stay long. Your audience should come away...
Why You Need an Editorial Calendar

Why You Need an Editorial Calendar

Recently, we discussed the importance of creating content. We talked about how good content fosters a deep connection between you and your audience.  It gives your audience so much that when you do make an ask, when you do attempt to make a sale, your chances of...
Why Create Content?  Because it Works!

Why Create Content? Because it Works!

Everywhere you look online, you’re seeing content.  All websites, blogs, social media posts, images, videos, and podcasts are content that someone took the time time to create. It often feels like a constant bombardment and it can be overwhelming and confusing...